"Maureen Blandford ’s book has captured a share
of my mind. If you want your customer to pay
attention to your message, this book is a must read,
and a MUST IMPLEMENT!"

- Jeffrey Gitomer
author of The Sales Bible &
The Little Red Book of Selling

Maureen Blandford, CEO of the MindTime Group, is doggedly determined to help B2Bs with a direct sales force understand that in B2B, it’s people and how they perform in the sales and delivery processes that have the greatest impact on current and future customers. Not Branding.

If you’re in a business selling things to other businesses, Branding won’t win you the sale. Corporate MarCom groups are under the wrong impression that the same principles that hold true for consumer purchasing hold true in the B2B space. They’re dead wrong, as Branding Doesn’t Work in B2B explains.

Every year, MarCom groups waste millions of dollars on ineffective sales tools – dollars that could be spent on
hiring, retaining, and supporting great consultative salespeople. Maureen Blandford alerts B2Bs to the desirable results produced by MarCom tools that support a consultative sales model.

Having interviewed hundreds of sales people, Blandford is passionate about educating B2Bs on the benefits of embracing the realities of the consultative sales process. Respectful of the limited amount of MindTime® business readers have available, she keeps her message compelling and concise.

Blandford has more than 20 years of experience working with clients such as NCR, The IAMS Company, AT&T, Cincinnati Bell and Standard Register. Blandford holds a degree in Mass Communications from Miami University in Oxford, Ohio.

For more information, visit:
www.mindtimegroup.com

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